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What a book, very light, professional, and FREE. It’s a must read book and will take 3 minutes max.
The book tells a story on a young man who want to learn about how to become a great designer, in smooth way the author takes you in a user-centred design journey explaining it’s secrets and benefit’s.

Google launched a new fade-in homepage that deliver a new experience to their users, users according to Marissa Mayer, VP of Search Products and User Experience are coming to Google either to search or to use one of their products like Gmail. The new fade-in experience remove distraction for the user intent on searching.

Does links color affect conversion ratio? Well it does; it’s part of the game.
For years and years there has been that debate between usability consultants and designers regarding standards and it’s affect on usability.
While it has been proven that following standards will enhance the user experience on your site, we still see this debate going [...]