Middle east has no interest in website traffic analysis!
May 29th, 2009The title is really scary, is it a finding that need to be discussed?
I really wanted to talk about this for a while now, I though of discussing the traffic analysis effect on business in the Middle east. I looked around and found that almost no one in the Middle East interested in this field as i went through 100 websites from different sectors such as banking, government, education, health and finance and checked their websites and found no evidence on any analytic tools.
These findings made me wonder on why the owners of these websites don’t find interests in tracking their user’s behavior through the web traffic analysis.
There is no doubt that traffic analysis is an essential to the success of the website, there are tones of data that can benefit the site owners and their businesses.
- * Visitor loyalty and the returning visitor behavior: what pages did they visit and what they did on these pages. Which areas of the site did attract them and why? Where did they stay longer and why?
- * Conversion ratio and conversion funnel: what is the conversion? What pages have higher exit rate? Which parts of the pages get most attention? How long people stay before gets converted?
- * Abandonment rate: what are the items that have been added to the basket? What missing elements needed to reduce the abandonment rate? Why did people abandonment?
- * Internal search engine: what keywords people used? Where did they go after the search and how long did they stay there? How was their behavior after the search? What was the bounce rate?
- * Bounce rate: why did people bounce? Where did they come from? What were they looking for? Is what they are looking for exist?
Sure these are very small sample of data they can get from analyzing their traffic. Almost triple this number of questions can be pop up and answering these questions will give them better understanding on their user’s behavior.
Why do you think?
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