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As a web designer what you should know in order to build a search engine friendly website, what points you need to cover and what tools you need to use.

First let’s all agree that we professional web designers do write good semantic markup and not the old fashion table based designs. This is something essential, why? Because search engines are just like people, they don’t like to read a lot of unnecessary markup and get board quickly that they might leave your website before they crawl it all. They also can’t determine which part of the markup is important and which is not such as lists, menu or titles. Continue Reading »

Does links color affect conversion ratio? Well it does; it’s part of the game.

For years and years there has been that debate between usability consultants and designers regarding standards and it’s affect on usability.
While it has been proven that following standards will enhance the user experience on your site, we still see this debate going on.

In this article I will talk about one of the standards, the links.
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How important is it to reduce your bounce rate?

In a previous post Bounce Rate Tip #2; I explained that bounce rate is one of the metrics that affect your conversions and should be checked regularly.

Today I will try to discuss how to reduce your bounce rate by analyzing and knowing both your referrals and traffic.

Your traffic is coming from three different places, either it’s coming from:

• Search engines
• Other websites are linking to you
• Not referred traffic by direct input, bookmarks, or newsletters and advertising…etc.

Note: I will not go deep into the not referred traffic within this article.

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Deep measurement

Wow, how fast weeks pass these days.
Hope you all had a great week full of good output and enjoyed these spring days.

Today I will discuss the traffic of your website, where do you receive it, who is your referrals and what’s their relation with bounce rate and conversion ratio.

Before I start check these two links for referrals and traffic definition and get back here to continue reading.

• • HTTP Referrals
• • Web Traffic

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Hello again,

It seems that I still have some time during this long weekend to open a new topic that will help us understand more and more on the data coming from the web analytic tool we are using.

In my previous post I talked about conversion ratio and how important it is, today I will discuss one of the elements that are related somehow to the conversion, it’s the bounce rate.

Bouncing occurs according to Wikipedia when a website visitor leaves a page or a site without visiting any other pages before a certain session timeout elapses.

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